Words and things, mostly words.
This is most likely the final thing I write about the infinitely lamentable Chuck -vs- Tito 3 pay-per-view. According to Dave Meltzer, the event only sold approximately 40,000 buys. Streaming numbers aren’t in, but one would expect those to be unremarkable as well.
So, not only was the event a grim spectacle, padded with a long list of relative unknowns in bouts of zero consequence, but the headliners didn’t even make much money for their efforts. De La Hoya and Tito Ortiz were both throwing around numbers of 400,000 and 200,000 respectively, in the lead up to the show. Both were not taken seriously at all, but the actual number is embarrassing. And also a complete non-surprise to anyone familiar with the MMA market.
No one, except for the UFC, has been able to sustainably run MMA on pay-per-view — and even they don’t use it as their sole source of revenue. The gate for the event was $732,000 which actually makes it one of Golden Boy Promotions’ better event gates this year. That figure surprised me, actually — there were a lot of tickets available in the week leading up to the fight.